The Latest
A silver smartphone rig with two side handles and a circular camera lens attachment mounted over the rear camera array.

ShiftCam and Apple Partner on New ProRig for iPhone

ShiftCam Gear, best known for its iPhone camera lenses and grips, has announced ProRig. Launching later this month as ShiftCam's 10th Kickstarter campaign, the company says it partnered directly with Apple on the new product, an entire camera system built for iPhone.

Nat Geo’s ‘Africa’ Doc Features Six World’s Firsts and Required 300 Days of Filming In 33 Countries

A triptych showing a close-up of a tortoise, a gorilla's face, and a cheetah sitting in a landscape.

National Geographic's newest documentary series, Africa: Earth's Wild Home, is among its most ambitious to date. The seven-part series is the first in a new multiyear natural history franchise for National Geographic, and features cutting-edge camera technology across the board. PetaPixel spoke to showrunner Gavin Boyland about the incredible diversity of place, subject, and cameras in the new series.

Two DJI cameras, an action camera and a gimbal-mounted camera, are displayed against a red, sparkling background.

DJI Sells More Digital Cameras Than All Japanese Makers Combined

Chinese technology intelligence company IDC published new research about the global handheld "smart camera" market, which includes action cameras and the ever-popular gimbal camera. This quickly growing market is much bigger than the traditional camera market, and market leader DJI alone outpaces all the Japanese camera makers combined.

A white and dark blue robot holds a black camera in its right hand against a plain white background.

Could Agentic AI Help Photographers?

Last week at Qualcomm's annual Snapdragon Summit in Hawaii, instead of soaking up the Sun or digging my toes into the sand, I heard an awful lot about agentic AI. Everywhere I went, the "AI agent" followed me like my own shadow. At first I was skeptical. I still am, but now I'm also thinking about the possibilities. Could an agentic AI actually make my life better?

A black Sony Alpha 7s camera body with an exposed sensor next to a yellow emoji with a skeptical expression.

Is a Sony a7S IV Coming? Fat Chance

Ah, rumors, the unsubstantiated gift that keeps on giving. Rumors are often fun to think about, and sometimes they even come true. Color me skeptical that the current hot goss in the Sony world, the a7S IV, will become a reality, though.