Viltrox Is Bringing Its Full Line of Air Series Primes to L-Mount
Viltrox has announced that it is bringing its full line of Air Series primes to Leica L-mount: the 14mm f/4, 50mm f/2, 40mm f/2.5, and 20mm f/2.8.
Viltrox has announced that it is bringing its full line of Air Series primes to Leica L-mount: the 14mm f/4, 50mm f/2, 40mm f/2.5, and 20mm f/2.8.
Something is seriously wrong with Sony's planned FX5 production schedule. After an announcement in July that it would be available to purchase on August 21, it was first delayed into September and now has officially slipped again: shipping will start "from the end of October."
Today at its annual Snapdragon Summit, Qualcomm unveiled two new flagship mobile SoCs, the Snapdragon 8 Elite Extreme Gen 6 and the Snapdragon 8 Elite Gen 6. They both promise to supercharge the age of agentic AI, although there are some very interesting new features for imaging as well.
Just over a year ago, Adobe released an all-new, mostly-free Premiere app for iPhone. At the time, Adobe promised that Premiere would come to Android, too. As of today, the promise has been fulfilled.
Upstart camera company Caimera has teamed up with Austrian PC fan company Noctua, on a new prototype Micro Four Thirds camera that is all about cryptographic authentication at the time of capture. The CAIM1 camera's name stands for "Counter Artificial Intelligence Machine 1." Catchy.
The National Press Photographers Association (NPPA) already made its stance known when the White House banned several news outlets from access, so it should come as no surprise that it is in support of the current solidarity from other news organizations.
When the White House prevented CNN from fulfilling its scheduled television-pool assignment, the other networks appropriately refused to replace it. Still photographers also delayed distributing their images in solidarity. The National Press Photographers Association applauds these actions and encourages news organizations to continue standing together. The government should not be permitted to exclude a disfavored outlet and simply replace it with another.
The full statement can be read here.
Evoto already announced the major updates coming to its software earlier today, but the company seems to be making a statement about its commitment to photographers and is putting its AI-generated gaff from January fully behind it. As part of that, its leveraging Peter Hurley, Lindsay Adler, and Mark Wallace with the tagline, "Your standard. Our standard."
KEH just surprised dropped a two-day Flash Sale where select camera bodies are up to 10% off. It includes 140 cameras across all the major brands with conditions of Like New Minus (LN-), Excellent, and Very Good (Like New and New Grades are not included). Stock is limited and based on previous Flash Sales, KEH expects the top models to sell out quickly. This sale is available for just two days: September 17-18.
"Pre-owned inventory is extremely limited and will sell out quickly. Based on previous flash sales, we expect high site traffic and rapid sell-out on top models -- especially in the first few hours," KEH says.
Check out the KEH Flash Sale here and use offer code ML10 to get the discount at checkout.
B&H has announced that the BILD Expo, it's wildly successful free photo exhibition that only happens once every two years, is returning to the Javits Center in New York City on May 25 and 26, 2027.
Join thousands of photographers, content creators, filmmakers, and visual storytellers at B&H’s free celebration of creativity. Learn from the best at 150+ expert-led presentations and workshops. Connect with 300+ of the industry’s leading brands. Get hands-on with the latest cameras, gear, technology, and creative tools--with something for everyone from working professionals to those just getting started.
Along with the CP+ Show in Japan, BILD is one of the most important gatherings for photographers on the planet. The announcement is, for now, just a save the date. Additional information as well as a speaker list is expected to come in January.
Ricoh has announced that the limited GR IV 30th Anniversary Edition will be made available on October 21.
The camera is limited to just 6,000 units worldwide. It will feature a shutter release button and rear buttons finished in a paint color inspired by the GR1, as well as a special “GN-3 (30th)” ring cap with a diamond cut finish. The result is... subtle.
The camera also features a special power-off graphic that appears when the camera is turned off and comes with exclusive accessories: a genuine leather finger strap engraved with “30th ANNIVERSARY,” a metal hot shoe cover engraved with the 30th anniversary logo, and 16 different special pin badges. While the company will likely make units available via lottery in Japan (a common practice), it didn't actually specify how it would be handling distribution of the limited edition kit.
Apple's new iOS 27, iPadOS 27, and macOS 27 all released today, bringing refined style, new features, and a bunch more Apple Intelligence, or AI. The new iPhone 18 Pro and Pro Max arrive later this week with iOS 27 preinstalled and Apple's newest Macs, slated to arrive later this month, will ship with macOS 27 too.
The iPhone Duo may not have Apple's flashiest cameras, but it does have the iPhone lineup's biggest screen. It also has a 1.4:1 aspect ratio, which is awful close to the 1.43:1 aspect ratio of IMAX film. Mark Praschan wondered on X if the Duo's screen might advance the adoption of the 1.43:1 aspect ratio for video content. IMAX clapped back: "love this for them... still not watching movies on a phone."
Well, given that the nearest IMAX theater is hours away from me and the closest one that shows IMAX 70mm film is three states away... I am still not watching IMAX, either.
OWC, a leader in high-performance storage, memory cards, and software, has acquired OpenDrives, a storage management software company. OpenDrives is trusted by many media production companies and studios worldwide, including CNN, HBO, Warner Bros. Discovery, Paramount, FOX Sports, NFL Network, NBC Sports, Disney, and more.
"OWC has always been about removing the barriers between people and their creative work. Bringing OpenDrives into OWC allows us to take that mission further by connecting the high-performance storage and workflow solutions our customers rely on with powerful software-defined data management services, giving customers a more seamless way to capture, create, collaborate, and access their content wherever their work takes them," says Larry O’Connor, Founder and CEO, Other World Computing (OWC).
"I’m also excited to welcome OpenDrives’ employees to OWC, broadening our team to more than 250 people around the world," O'Connor continues.
The OM System PEN is an undeniably pretty camera. Its style has seemingly struck a chord with customers, too. Per Asobinet, OM Digital Solutions announced that the PEN is already backordered in Japan. While companies are required by law to announce potential shipping delays, making announcements like this pretty common for new photo gear, it's still good news for OM. It's less good for photographers who didn't preorder fast enough to secure October delivery, though. Here in the US, B&H still expects preorders for the black and silver PEN cameras to ship on October 14.
Aperture, a nonprofit dedicated to the advancement of photography, has found a new home in New York just across the street from the American Museum of Natural History.
It was only in May that PetaPixel reviewed the Vivo X300 Ultra smartphone, then the company's flagship handheld. Now the X500 Series has landed in China, bringing the debut of a brand-new Pro Max model dripping with cutting-edge camera technology.
Major photo agencies and newspapers are temporarily withholding photographs of President Donald Trump’s events in solidarity with news organizations barred from the White House.
One of the world's fanciest hotels has enforced a photography ban after social media-obsessed guests spent more time snapping their food than eating it.
Police are hunting for two female suspects after $10,000 worth of professional camera gear was stolen from a high-end fashion event in the Hamptons.
A photographer lives in one of the most beautiful places in the world for two months each year: atop Mount Fuji in a Shinto shrine.
Meta has seen its stock price surge this week thanks to its new agentic AI app Muse hitting the top of Apple's App Store charts.
Police across the U.K. are warning parents about the dangers of urban exploration photography as more children enter abandoned buildings in hopes of going viral on social media.
So the new Sony FE 400mm f/4.5 GM OSS and FE 600mm f/6.3 GM OSS lenses are obviously different, right? Yes, of course, but not nearly as different as one might reasonably assume. Some seriously efficient optical engineering is going on here.
Rodney Charters, the cinematographer who shot nearly every episode of the first eight seasons of the hit TV show 24, has died at 80.
The modern reincarnation of Yashica is dipping back into the original Yashica's history yet again with an upcoming compact digital camera. The Yashica Y16, inspired by and named for a 1959 classic, is arriving soon with a decidedly retro look.
Insta360 has announced new firmware and a new Ultra Telephoto Lens for its creator-focused Luna Ultra that gives the camera a 450mm focal length equivalent.
A photographer captured the moment lightning struck a mountain -- unaware that the powerful storm had just claimed the life of a 19-year-old hiker nearby.
Brevitē is no stranger to Kickstarter campaigns, but the company best known for its camera backpacks is certainly a stranger to its newest foray: Clothing. Brevitē has launched a new Kickstarter for what the company calls "Creator Apparel."
An American CEO was forced to cut her trip to Canada short after posting an AI-edited photo of herself and three family members wearing “Lake America” sweatshirts that went viral and sparked an uproar.
Qualcomm Technologies, Inc. and Google have announced that the Qualcomm Snapdragon X Elite will now power Googlebook, a new type of laptop designed for Gemini Intelligence.
A photographer has recalled a photo shoot with convicted fraudster Elizabeth Holmes that he now suspects was all a charade.
Apple has reportedly placed tiny “Hello” signs in its stores worldwide as a camera test for the new iPhone 18 Pro.
Camera operators working for MS NOW were turned away from the White House over the weekend after the U.S. Secret Service confiscated their press badges at a security gate.
A photo exhibition imagines the life Emmett Till might have lived if he had not been murdered more than 70 years ago.
Insta360 officially opened its first flagship retail store outside Asia today, September 19, 2026, and PetaPixel was on the ground in New York City's famed Times Square for the grand opening.
The Apple iPhone 18 Pro and 18 Pro Max have arrived, and their familiar outward appearance belies a major change to the main camera. For the first time, an iPhone features a variable aperture, and PetaPixel spoke with Apple to learn firsthand why it was created, how it works, and what it means for how people capture photos and videos on Apple's latest flagship phone.
Lens makers these days rely heavily on computers, advanced digital simulations, and extremely sophisticated glass-making and molding techniques. The resulting lenses are impeccably sharp and consistent. But old lenses were great, too, and a classic Nikon manufacturing video from 1966 takes viewers back to a much simpler and very different era of lens manufacturing.
Much has been made of Fujifilm cracking the top three digital camera makers in terms of overall shipments, even if the situation is a bit more complicated. What's definitely true is that Fujifilm is selling more digital cameras now than in years past, and Nikkei thinks women are a big reason for Fujifilm's success.
Welcome back to Film Friday. We’re featuring one of our heavy hitters this week with Kodak’s Ektar 100. Alongside the Portra films, Ektar is one of the most popular films on the market and definitely one of the most used color films out there. The film is well-known for its fine grain, vivid color saturation and poppy contrast.
NASA scientists have published before-and-after photos of a newly formed crater on the Moon that provides an unusually detailed view of what happens when a large object strikes the lunar surface.
An image that was heavily edited with AI has controversially won a state fair photography competition, prompting organizers to change the rules for next year.
Autumn is a great time of year for photography, which also makes it a great time to buy a new camera. These 15 hand-picked deals offer sizable discounts on a variety of excellent mirrorless cameras, from Micro Four Thirds to full frame.
A nature photographer filmed the extraordinary moment he had to hide behind a rock when a huge herd of 400 wild reindeer came charging toward him.
The British Museum has reversed its policy on allowing photography of the Bayeux Tapestry, banning visitors from taking photos of the nearly 1,000-year-old work less than a week after it went on display in the U.K. for the first time.
A new feature-length documentary looking at street photography in London has been released today.
The National Bobblehead Hall of Fame and Museum has unveiled a limited edition “Lunch atop a Skyscraper” bobblehead.
OpenAI has purchased Glass Imaging for $300 million, The Wall Street Journal reports.
10 years ago, National Geographic Explorer and biologist Paola Nogales-Ascarrunz was working in Bolivia when she got a call from a local wildlife sanctuary that had received "a weird cat." Today, that "weird cat" has been officially identified as a new species, Leopardus tilcayo. This is the first time in over a century that scientists have formally named and described a new living cat species.
Meta’s Oversight Board has ordered the company to remove two AI-generated videos from Facebook and called for stronger measures to address the spread of deepfake content.
If avoidance is not the best way to deal with fears, a photo gallery in metro Boston has an opposite approach: a show that celebrates fear.