Equipment

Thypoch announced a new addition to its Simera-C series of affordable, compact cinema primes, the Simera-C 16mm T1.9. It is Thypoch's widest full-frame cinema prime lens yet.

To paraphrase Jane Austen, it is a truth universally acknowledged that a photographer in possession of valuable equipment must be in want of protection against theft. It's just part of the reason why Apple’s AirTags have become so popular.

Leica, no stranger to new, luxurious colorways, has announced a new Metal Gray Paint finish for three Leica cameras, plus a Leica M-Lens.

A trio of new Acer monitors each offers compelling features for photographers and video editors, especially the high-end ProDesigner PE320QXT, a 31.5-inch 6K touchscreen monitor with impressive color accuracy and HDR capabilities.

Viltrox has announced another vintage-inspired on-camera flash. The Viltrox Vintage Z1 Pro TTL Retro promises old-school style with new-school lighting technology, all for under $60.

Canon's recent video-first and hybrid cameras, the EOS C50, EOS R6 Mark III, and brand-new EOS R6 V, are a perfect example of what I consider Canon's biggest EOS R System mistake. These products are segmented in extremely annoying ways.

Yashica has announced the Funtastic, a tiny camera that bears much more than a passing resemblance to last year's smash hit Kodak Charmera and even more so the knockoffs that inevitably followed.

Among the watch enthusiast community, one camera seemingly proves inordinately popular. Horophiles, or those who love timekeeping devices, gravitate toward the Ricoh GR IIIx. Why?

Spring sales have already been aggressive this year, but Memorial Day camera deals take things even further. Across cameras, lenses, memory cards, bags, and tripods, we’re seeing discounts that range from useful everyday savings to genuinely massive price drops on premium gear and pro-level kits.

Hot on the heels of its new, ultra-stylish Ksana 21mm f/3.5 lens, Thypoch has launched the Ksana 35mm f/2, a new standard prime Leica M-Mount lens. While a native M lens, this manual focus prime is extremely easy to adapt to full-frame and APS-C mirrorless cameras.

Viltrox has posted one of the more unusual photography demonstrations on Instagram recently, showing what happens when you take a photo with a lens that's been sliced in half.

Keychain cameras are all the rage these days. After the success of the Kodak Charmera, it is of little surprise that other companies are getting in on the fun. What sets the new Keymera apart, though, is that it's 3D-printable and can be built by photographers at home.

Venus Optics has announced the Laowa 4.5-10mm f/2.8 CF fisheye zoom lens designed for APS-C or Micro Four Thirds cameras that has an incredible 180-degree field of view at the shortest end.

Although new DSLR shipments were way down in 2025, dropping from just under a million units in 2024 to under 700,000 in 2025, that hasn't stopped used DSLR cameras from selling in big numbers.

Lexar has partnered with the Argentine Football Association ahead of this summer's World Cup to launch a storage collection range branded with the reigning champions' famous soccer jersey.

Cooke, a legendary name in cinema lenses, has announced the AP3 FF lenses, a new series of 1.5x anamorphic lenses designed specifically for full-frame mirrorless cameras.

7Artisans has officially announced the new Max AF 135mm f/1.8, a full-frame autofocus telephoto prime designed for Nikon Z-mount cameras. The new lens combines a bright f/1.8 aperture, STM autofocus, and an advanced optical design, making it ideal for portrait and low-light photography.

Sony has released firmware version 2.00 for the Sony a7 V, bringing a substantial update focused on professional audio workflows, FTP functionality, and new production tools for hybrid shooters and filmmakers.

Alongside the Canon EOS R6 V and new RF 20-50mm f/4L IS USM PZ lens, Canon also announced a new accessory last week, and photographers are eating it up.

Analogue Wonderland, a photographic film store based in the U.K., has released a beginner-friendly analog camera called Pure35.

Insta360 has announced the Mic Pro, the company's new flagship wireless microphone system. The Mic Pro is designed for advanced and professional creators, filmmakers, podcasts, and event professionals who require pro-grade results in a simple, straightforward package.

Dora Goodman Cameras has announced that it is shutting down its store, citing a rapidly changing market and rising costs.

Asus' latest 4K displays look like a very compelling option for photographers, hybrid creators, and video editors. The Asus ProArt PA27USD and PA32USD are high-res monitors with a fast refresh rate, 1,000 nits of peak brightness for proper HDR video editing, and high-end color accuracy.

Chinese lens makers are arriving at the 2026 trade show season with an unusually aggressive wave of new autofocus optics, compact primes, and experimental designs aimed at everything from cinema production to casual street photography.

Laowa has officially unveiled its next-generation Probe Zoom system, which it states is "the world’s widest macro probe lens with the broadest focal range ever made." Designed for cinematic and high-end commercial work, the new 15-24mm T8 and 15-35mm T12 macro lenses expand the company’s well-known probe lineup with a wider focal range, increased flexibility, and a modular design built around extreme close-up imaging.

Photographer and creator Mr. 50mm designed a DIY digital rangefinder, which only requires about $200-$250 worth of parts.

New camera announcements continue to arrive at a rapid pace, and this week’s lineup brings together several of the most talked-about new releases alongside deep discounts on premium tripods to support them. Whether you are planning to preorder a new body, upgrade your lens lineup, or finally replace an aging support system, there are some unusually strong deals available right now.

Brightin Star has officially launched the new MF 10mm f/5.6 II, an updated version of its ultra-wide manual-focus APS-C lens that offers a wider field of view, closer focusing, and a refined physical design.

DJI has finally officially unveiled the Osmo Pocket 4P. While most already expected it, DJI has finally decided it's ready to talk about its new compact dual-lens camera.

Tilta has introduced the Illusion Magnetic Filter Ultimate Kit, a modular magnetic filter ecosystem designed to simplify how filmmakers and photographers build and swap filter setups in the field.

Minna Camera, a popular camera and lens marketplace in Japan, keeps rigorous data on the best-selling equipment. The company has just shared the 30 most-sold prime lenses, and the data offers many interesting insights.

Insta360 is leaning heavily into nostalgia with the launch of the new Go 3S Retro Bundle, a special edition version of its tiny action camera that transforms the wearable 4K POV camera into something that feels much closer to a vintage point-and-shoot.

Not content to just release the new EOS R6 V camera and RF 20-50mm f/4L IS USM PZ lens this week, Canon has also announced firmware updates for a whopping nine of its cameras.

Shenzhen-based optics maker Thypoch has officially entered the autofocus mirrorless market with the launch of the Voyager 24–50mm f/2.8, a full-frame constant aperture zoom designed for Sony E-mount systems.

PolarPro has introduced a new creative lens filter that intentionally leaves half the glass uncovered, and that unusual design is exactly what gives the filter its cinematic effect. The new PolarPro Split 50 is a split diopter filter designed to place two subjects at different distances into focus within the same frame, creating a distinctive look long associated with classic Hollywood filmmaking.

Sony has officially announced the new Sony Xperia 1 VIII, and while the company’s Xperia lineup has long catered to photographers with manual controls, shutter buttons, and Alpha-inspired features, this latest model may represent the biggest camera-focused shift in years.

Sony has announced the FE 100-400mm f/4.5 GM OSS, a new professional-grade telephoto zoom lens designed for wildlife, sports, and photojournalism.

Alongside the new Canon EOS R6 V camera for content creators, Canon has unveiled its first L-Series Power Zoom lens, the RF 20-50mm f/4L IS USM PZ. It is also the first full-frame RF-mount lens to offer PZ capabilities without the need for external accessories, unlike Canon's professional Z-series f/2.8 zooms.