We’re having a hard time deciding whether to laugh or cry. Sony has been on top of the innovation game lately, but today’s announcement is a bit silly — they held a special press event to announce a pink version of the NEX-3 mirrorless camera. Earlier in October rumor sites were already reporting the October 12th press event scheduled to “announce a new mirrorless SLR”. Other websites began speculating as to whether or not it would be a new EVIL model to compliment the NEX-3 and NEX-5. Turns out the answer is no. It’s just a pink NEX-3.
The camera will be available in Japan starting November 19th.
Kai at DigitalRev was recently given the challenge of painting a Nikon D90 pink magenta. He chooses to dismantle the camera in order to paint individual components, but works on it as carefully as one would work on a steak. At one point he even gets an electric shock from the components, though we’re wondering why he didn’t simply remove the battery. The camera miraculously looks somewhat normal in the end, but several parts are broken in the process (LCD won’t turn on, and popup flash wont’ go down).
What’s interesting is that he takes the pink camera to the Nikon headquarters along with a hidden camera. His interaction with the customer service there is quite hilarious.
Here’s the video of the whole “adventure”. It’s a bit long, and might anger you, but you get to see the internals of a Nikon D90 if you find that sort of thing interesting!
So anyhow, painting your camera like this is definitely something to be avoided. If you’ve successfully painted your camera without breaking it, leave a comment letting us know!
