People seem to be having a hard time swallowing the idea that Nikon could do well if their upcoming mirrorless camera only packs a 2.7x crop sensor, but Thom Hogan argues that there’s a logical “hole” in the market that Nikon could be the first to fill:

So how much change does it take to make a real difference that gets noticed? The number 1.4 is meaningful in photography in so many ways. Turns out, that something around that number makes a lot of sense for capture size change, too. Each 1.4x change doubles the area of light captured. Hmm, that sounds an awful like a “stop.” [...] So if we were to make cameras about a stop apart, what would we get: a progression close to MF, FX, DX, m4/3, and whatever Nikon calls their 2.7x product.

[...] all this discussion that a 2.7x size choice is irrational is incorrect, IMHO. Having three very different choices with clearly different and increasing performance at each size is on its face a rational decision. If Nikon can deliver a stop+ better performance than the best compact camera but keep the overall size close, that represents a gain to photographers.

Though there does appear to be a “hole” in the sensor size progression of existing cameras in the market, whether anyone actually wants a 2.7x sensor remains to be seen — especially as MFT cameras get smaller and smaller.

This photo that allegedly shows the mount and sensor on Nikon’s upcoming mirrorless camera was just leaked onto the Chinese forum Xitek. My initial reaction was, “wow, that sensor looks small!”. However, the camera is in fact rumored to have a relatively small 2.6x crop sensor (by comparison, the new Pentax Q has a 5.7x crop sensor).
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If you’ve been out of the loop when it comes to emergence of mirrorless interchangeable lens cameras (MILC, AKA EVIL), David Pogue over at the New York Times has an interesting article introducing them:

That’s why, for years, there were two kinds of cameras: pocket models, with tiny sensors that produce blurry or grainy photos in low light and S.L.R. cameras, those big-sensor, big-body, heavy black beasts used by professionals.

In the last couple of years, though, things have changed. There’s a new class of camera whose size (both body and sensor) falls in between those two time-honored extremes. They represent a rethinking of every single design element, a jettisoning of every nonessential component, in pursuit of a tiny, big-sensor camera. Because that, after all, is what the world really wants.

Do you think these cameras are “what the world really wants”?

The Holy Grail: Small Cameras, Big Sensors [NYTimes]

Image credit: Sony NEX-5 w/ Minolta 55mm f/1.7 by pabuk

We may soon see an unexpected player enter the mirrorless camera market: CNET Asia is reporting that GE will be introducing a mirrorless camera by the end of this year:

[...] GE is looking to introduce its first Micro Four Thirds-like camera before the end of 2011. While no other details were revealed, it is clear that the company is hoping to be treated more seriously as a camera-maker. And with GE’s strategy focused on producing affordable cameras, it will be interesting to see how it will change the ILC industry. For consumers, this may also mean that ILCs will finally hit mainstream prices.

General Electric-branded cameras first hit the market in March 2007, and are also known by the brand name “General Imaging”. Who knows… maybe in the future they’ll be one of the dominant players in the camera market.

(via Mirrorless Rumors)

Image credit: General Electric Automatic Iron Box by Marion Doss

If computers can have fans, why can’t cameras? With recent Sony cameras running into unexpected limits due to the sensor overheating, Nikon may be looking to solve the problem with a good, old-fashioned fan. A recent patent filing by Nikon shows a mirrorless camera with a computer-style fan embedded into the circuit board.
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Nikon’s entry into the mirrorless camera market may only be a few months away. Mirrorless Rumors is reporting that, according to “good sources”, Nikon will unveil a new mirrorless system in April 2011. Unlike the existing EVIL cameras on the market today (e.g. Sony NEX, Samsung NX, and Micro Four Thirds cameras), the new system will not be geared towards amateurs and photo enthusiasts, but rather professional photographers.
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Today, Canon Japan’s Image Communication Products head Masaya Maeda said that Canon is working on a smaller version SLR to be released in the near future. In an interview with Reuters, Maeda said the idea behind the small SLR is that it could compete with Nikon’s future mirrorless system and other existing EVIL systems that are inherently more compact than most current mid-level DSLRs.

Maeda did not reveal whether the new Canon camera would include a mirror, but he suggested that the company has their focus elsewhere. Maeda said:

It’s not a question of whether or not you have a mirror. There is a consumer need for good-quality cameras to be made smaller … We will meet this need.

Still, Maeda did not commit to a solid answer about internal mirrors, though he suggested that there may be more ways to reduce the size of SLRs without removing the mirror.

Reuters cited an analyst, Kazumasa Kubota of Okasan Securities, who believes Canon may be wisest in sticking to traditional SLR designs. Kubota added, “Looking directly at something through a viewfinder is different from seeing it indirectly via semiconductors.”

What do you think? Is Canon on the right track, or are they missing the next gravy train?

(via Reuters)

Canon and Nikon broke ground when they launched DSLRs that have HD video capabilities. Now Sony’s taking a different approach by offering a comparatively affordable HD video camera with all the attractiveness of interchangeable lenses, plus the ability to take high resolution stills.

Sony revealed its plans to release a camcorder with the same interchangeable lens system as their NEX series cameras this past May, but announced today that the NEX-VG10 will be available in September for around $2000.

Not only will the camcorder share the same Sony E-mount as the NEX series (it comes standard with a kit 18-200mm f3.5-6.3 lens), Sony DSLR owners will be pleased to know that with a separate adapter, the camcorder can be mounted with any A-mount lenses — including Sony G and Carl Zeiss lenses.

The camcorder also has the same Exmor APS HD CMOS sensor as the NEX-3 and NEX-5. The DSLR sized sensor alone gives the camera a lot of extra real estate to work with; Sony boasts the sensor to be approximately 19.5 times larger than the standard sensor of conventional camcorders.

The NEX-VG10 can shoot 1920×1080 high def video at 60 fps, which Sony says is ideal for Blu-Ray recording. And for stills shooting, it can capture 14 megapixel images with a continuous burst of up to 7 fps.

Some benefits of using the NEX-VG10 over a video DSLR is that the camcorder has the right ergonomics and image stabilization for shooting video, and doesn’t have the same limited clip time that plagues DSLR video shooters — it can shoot up to 315 continuous minutes. Also, Sony says the NEX-VG10 has a silent auto-focus system that could cut down on noise typical on video DSLRs.

Stills shooters may appreciate the camera’s Auto HDR mode, but the fact that it doesn’t shoot RAW images could be a dealbreaker.

You can pre-order the NEX-VG10 from Sony Style.

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Nikon President Makoto Kimura says that in order to keep its “top position” in Japan’s DSLR market, it needs to create an “entirely new domain” that may go well beyond its plans for a mirrorless, EVIL camera.

In an interview with Pen News Weekly, Kimura said:

“Nowadays digital cameras take movies, performance of cameraphones is rapidly advancing and demand for simple movie cameras for uploading video on the Internet is on the rise. Redefinition of photography may become necessary.”

Much of this comes at the heels of Canon’s revelation of their future plans at the Shanghai World Expo, with its Wonder Camera presentation.  With the introduction of cameras like the iPhone 4 and other smartphones with HD video modes, both companies suggest that there is a lot of pressure to keep abreast of the improving technology in typically lower-end camera competition from camera phones, as well as in higher end DSLRs with video capabilities. It seems that Kimura hopes to reassert Nikon’s product by marketing EVIL cameras to consumers primarily for higher quality video and video sharing, perhaps through a built-in internet mode.

However, it sounds like Nikon may have more up its sleeve than simply adding better video and internet. Kimura also said:

“It will be a camera that may take photos of the world that the traditional SLR cannot reach.”

(via Nikon Rumors)

It looks like Nikon Corp. might just beat Canon to the EVIL punch after all. In an interview with Bloomberg, Nikon President Makoto Kimura said Nikon has plans to improve video and may adopt the mirrorless structure of electronic viewfinder, interchangeable lens (EVIL) cameras.

While Nikon is still playing catch-up with Canon’s HD video quality, it seems that they are pushing to get ahead on the EVIL system. Interestingly, less than two weeks ago, Nikon Imaging Company President Yasuyuki Okamoto hinted that Nikon wouldn’t be dipping into EVIL just yet. Okamoto had said:

Although we considered a variety of so-called mirrorless interchangeable lens cameras for the digital SLR camera market, we discern the appropriate timing for the launch of our new-generation digital cameras based on the direction of the market demand.

However, it seems that the market demand in Japan has indeed been trending in favor of new EVIL model cameras produced by Sony and Panasonic. Bloomberg cites:

Sales in Japan of cameras with interchangeable lenses rose 35 percent in unit terms and 26 percent by value in May, partly because of the introduction of the news models, according to electronics research firm BCN Inc. in Tokyo.

Nikon President Kimura was reluctant to say when the “new concept” camera would be available, only that it could be this fiscal year, which ends in March 2011, or the next.

(via Nikon Rumors)