The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.
Every year since 2010, photographer Clint Davis has put together a creative promotional mailer to send out to current and prospective clients. This year he got playful and created a custom LEGO kit promo mailer.
Like many photographers, Matias Posti of Posti Photography sends out a mailer to clients and prospective each year. This year, his creative "No More Selfies" ads caught our eye.
Self promotion has been one of the most difficult things for me to overcome as a photographer. I constantly ask myself "Who cares?", "Is this relevant?", and "Do I sound like a douche bag?". I’ve decided to get over myself this year and just put the work out there and let the chips fall as they may.
To that end, I started this year with a new promotional piece that focuses exclusively on my sports and fitness work. Here is a look at my simple new promotional material.
Justin Poulsen is a conceptual photographer based in Toronto, Canada, who specializes in building physical props for his surreal photos rather than relying on digital trickery. To convey this fact for his latest promotional mailer campaign, Poulsen decided to take the idea of "thumb drives" very literally.
It wasn't long ago that we shared Trent Bell's viral photo series REFLECT with you. But while the photo series itself was an inspiring and beautiful collection of work that made its mark online, it actually started its life as an idea for a creative promotional mailer.
Photographer Clint Davis doesn’t do simple. Featured on PetaPixel almost four years ago when he created an unforgettable promotional mailer, his second attempt at the same is even more impressive.
We've shared examples of creative promotional mailers in the past, but we usually don't receive them. A few days ago, however, we received a small box from the folks over at Photojojo. Inside was a clever papercraft Polaroid camera that serves as both a press kit and a desk decoration.
Mailers are a popular way to self-promote as a photographer, but too often the promos go directly from the …
Photographer Clint Davis was previously the Art Director at a national magazine, so he has first hand experience on the type of photographer promo that grabs the attention of clients. Recently he himself needed to do some self-promotion, so he decided to get creative and create promo mailers filled with awesomeness. He writes,
Most of the promo pieces [Davis used to receive] were 4×6″ postcards with a picture on one side, and printed addresses on the other side. Stale, non-personalized, and probably frayed at the edges, the postcards rarely made it from the mail room to my desk. But a box?!? A freakin’ box??? NOW you have my attention. Maybe it’s just me, but when I get a box in the mail with a hand-written address, a slow fuzzy feeling comes over me and my eyes open 43% more than usual. YOU good box are coming back to my desk for a thorough dissection.
Above all I wanted to make a self-promotion mailer that wouldn’t get tossed in the trash right away. Considering the caliber of ad agencies, magazine photography editors, athletic teams, and select others that will receive this mailer, that is a tall order to accomplish.