A Lancome advertisement featuring Julia Roberts caused a stir back in July after it was banned by the UK for being too “Photoshopped”. Now a couple in the US are trying to bring stricter regulation to the United States. Seth and Eva Matlins, founders of Off Our Chests, have started the Self Esteem Act:
We’re asking for support to pass federal legislation requiring advertising and editorial that’s meaningfully changed the human form through photoshopping or airbrushing to carry “Truth in Advertising” labels. The labels will simply state that the models shown have been altered. No judgments, no morality, just clarity.
[...] Photoshopping, airbrushing, digital manipulation isn’t the issue. The issue is too many look at these images and theink they should look LIKE these images. And they can’t…because they’re not real.
So let’s call a duck a duck and modified picture a modified picture. All we’re asking is that if you do it – you tell us you did.
They’re currently trying to raise 10,000 signatures for the petition, which can be signed here.
Last Friday, Olympus partnered with JetBlue for an Oprah-style giveaway: each of the 1000+ passengers traveling on Flight #001 from New York to Fort Lauderdale was given a newly-announced PEN E-PM1 Micro Four Thirds camera. The company documented the event using its own PEN cameras, and simply asked that everyone upload 20 of their favorite images captured to this website.
Perhaps if it was a flight full of photo-enthusiasts and the camera a top-of-the-line DSLR, the reaction would have been more enthusiastic.
Here’s another ad from Olympus’ Get a Real Camera campaign spotted by Mark Matthews in Australia. Pretty funny, though it might not be the best ad for college students who live on instant noodles (and love it).
Photographer Mark Matthews of Sydney, Australia spotted the above plaque on a sidewalk that reads,
If your camera also sends text messages, that will explain why your photos are rubbish
Turns out it’s a clever new ad campaign by Olympus titled “Get a Real Camera“. Visiting the website on the plaque takes you to the Olympus Australia website.
Ever wonder what the fees involved in doing photography for an ad campaign look like? Jess Dudley, a producer over at Wonderful Machine, has an insightful post on A Photo Editor breaking down an estimate he recently did for a client:
The photographer and I settled on $2,500.00/shoot day for his basic creative fee. But what about the licensing fee? There were some factors to consider. The agency and the client were both pretty big players. The client was going to get a lot of use out of the pictures, and they stood to gain a lot from them, all which suggested a solid fee. Applying slight downward pressure on the value was the fact that the photographer didn’t have a long track record with automotive advertising, the spontaneous nature of the shoot made the campaign a little risky for the client, and this campaign was only one of several that they were producing for that brand. After consulting my usual pricing guides and agency contacts, I chose to price the first 20 images at $80,000 (effectively $4,000 each), with the option of the next 10 at $3,000 each and the 10 after that at $2,000 each.
You can read the rest of the breakdown here — it’s quite illuminating.
Samsung recently partnered up with viral marketing agency The Viral Factory to launch 200 paper airplanes carrying SD cards from the edges of space. We first reported on this experiment back in September of last year, but they followed through with the plans and just published this video this week showing how they accomplished it. The balloon was launched in Germany, and each SD Card carried a message for the finder to prove how durable they are. Read the rest of this entry »
Here’s a really neat video about the making of a Speedo ad campaign that is running all across Europe right now. The video traces the production from its conceptualization to its final post-processing and illustration. The actual shoot and filming took place at the Pinewood Studios Underwater Stage in the UK, where several major films were also shot, including many 007 and Harry Potter movies. It’s pretty remarkable to see so much equipment underwater.
If you’re suffering from post-World Cup withdrawal, this might cheer you up: models frolicking on a soccer field. Actually, these women are doing much more than than that in fashion photographer Giuliano Bekor’s behind-the-scenes video of the Bebe 2010 World Cup campaign. Shooting and directing by example on the turf of the Los Angeles Memorial Stadium, Bekor pushes his models to the limit. These ladies are doing things I’d certainly never attempt in a dress and stiletto heels — running on grass, for one.
It’s pretty amazing how much work goes in to commercial food photography, even if it’s a delivery pizza. Domino’s Pizza has a short video showing the behind-the-scenes action during a pizza photo shoot, complete with food stylists, a pizza screwed to the table, and a hand model. But Domino’s new ad movement is all about ditching the food embellishments and promising “natural” photos from now on — photos of pizzas made by employees and untouched by food artists during the photo shoot. (Though we noticed they didn’t promise to go easy on post-processing!)
To promote their new photo style, the pizza chain is also running a photo contest for customers to submit photos of their own Domino’s pizza to be featured in upcoming ads. Winners get $500 — that could buy a lot of pizzas!
Amateur Photographer magazine is doing something about all the stories in the news of photographers being stopped and harassed by police in Britain. They’ve created a special lens cloth that has guidelines that were issued to Metropolitan police officers last year printed on. The lens cloth set will be bundled for free in the July 10th issue of the magazine, which hits newsstands on July 6 and lands in the hands of subscribers on July 3.
Now who’s going to step up and make one for photographers in the United States?
