Julia Roberts Makeup Ads Banned in UK for Too Much Photoshop

  • Michael Zhang · Jul 27, 2011
 

Advertising Standards Authority, the ad industry watchdog in the UK, has banned an advertisement by Lancome featuring Julia Roberts for being misleading, stating that the flawless skin seen in the photo was too good to be true. Parliament member Jo Swinson first brought the ads to the authority’s attention, and later told the BBC:

This ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching. Pictures of flawless skin and super-slim bodies are all around, but they don’t reflect reality.

This comes about a month after the American Medical Association called upon ad agencies to stop the “altering of photographs in a manner that could promote unrealistic expectations of appropriate body image”.

(via NYDailyNews)

Thanks for sending in the tip, Harry!

Image credit: Photographs by David Shankbone and Lancome

 

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  • Christoph

    Why not just paint the commercial? Same result and they can’t complain about photoshop.

  • Christoph

    Why not just paint the commercial? Same result and they can’t complain about photoshop.

  • Anon

    Why not just be honest?

  • Anon

    Why not just be honest?

  • http://twitter.com/AJD114 Alex Duran

    all mag covers are touched up

  • http://www.BINKUpg.tk Binku.pg

    What’s up with UK?

    First, “Photographers @ Public Places”. Now, “Photo Touchings 4 Public Stuff”

  • http://twitter.com/Myrddon Henning Nilsen

    Because that would reveal that the makeup is shit and no one would buy it?

  • http://the-feel.co.uk Eric Waring

    to be fair the ad claimed that the make-up “recreates the aura of perfect skin” so touching up would enhance that effect making the advert misleading as potential purchasers could expect the same effect… definitely NOT the same as just touching up to make someone look better which opens a whole new can of worms ;-)

  • http://the-feel.co.uk Eric Waring

    ps – I totally disagree with the mp, Jo Swinson’s comment as it does not demonstrate what she suggests – it just demonstrates that they don’t allow misleading adverts!

  • http://twitter.com/salzmanufaktur Salz

    Maybe they should use this ad for our fave Adobe product.
    I prefer shopped images in ads. There’s more than enough (more or less ugly) normality out there in real life.

  • http://twitter.com/salzmanufaktur Salz

    Maybe they should use this ad for our fave Adobe product.
    I prefer shopped images in ads. There’s more than enough (more or less ugly) normality out there in real life.

  • Christina

    dear Salz I agree with you that there is a certain amount of ugliness out there… but porcelain like, flawless skin is not real for a woman her age and I think the real beauty is her real look and that should not be extremely modified, not even in a make-up ad :)

  • Dhgatsby

    would love to see the original RAW file before, and this “after” pic.

  • Dhgatsby

    would love to see the original RAW file before, and this “after” pic.

  • http://www.livecollarfree.com/ James Schipper

    She looks far better in the picture on the left, anyway. Why’d they round out her jawline like that?

  • flalala

    Might be processed a touch over the top, but just about, might as well ban ever fashion image! They should ban good lighting as well. 

  • http://blog.wingtangwong.com/ Wing Wong

    Truth in advertising… I wonder if people can sue if the makeup they buy can’t make them look as good as the models/actresses/etc who have been photoshop’d in the ads?  There should be a disclaimer indicating:

    “”"The advertised “look” was achieved through the use of professional makeup artists, who may or may not have used the actual product in question, professional lighting, flattering lens effects, and photoshop post processing to create the illusion of beauty, which while implied as being credited to our product, is in no means an indication of what you can actually achieve with our product. YMMV.”"”

    There… that should cover it. All good.

  • http://www.facebook.com/jroalkvam Jostein Roalkvam

    Maybe they should hire a better retoucher, that one is just horrrrrribly done, can’t believe that such amateurs get the “big jobs”

  • makeupLuv

     www.carosiofx.com

    Should of done it.

  • http://twitter.com/Soiden Sebastián Soto

    I can hardly see Julia Roberts in the right pic.

  • Cooksfriend

    Why not give a free PS cd with each product sold?? Then their ad could read ” Now you can look just like Julia.”

  • Guido Castello

    It`s not going to be very realistic!

  • Guido Castello

    Want to live in fantasy world?

  • Guido Castello

    Probably looks better than this aberration.

  • Laurentiu

    her lips, nose and one eye are crooked : )