9/11 Advertisement Pulled After Firefighter Threatens Lawsuit

Last November NYC firefighter Robert Keiley posed for a stock photograph that showed him covered with soot and holding a helmet. Despite signing a release when the image was made, he was shocked when he found an edited version of the photo in an advertisement show him holding a picture of the Twin Towers on 9/11. The ad read “I Was There”, and was for a law firm specializing in 9/11 lawsuits. Keiley, previously a model, didn’t join the fire department until 2004. Now, the agency behind the ad has pulled it after Keiley announced intentions to sue. The news clip above shows two lawyers debating this case. Your thoughts?

Discussion