The Impossible Project has done it again — in a new Polaroid product revamp, the company has released a brand new Polaroid 600 One model designed by Paul Giambarba.

Giambarba is the designer behind the Polaroid branding and design since the late 1950s.

The 600 One features a digital LCD counter, a focus free lens, a built-in flash, and  comes packaged with 600 film.

It’s a little poetic how design and business can come full circle; Polaroid’s reinvigorated by tapping back into its own retro styles.

(via Gizmodo)