Comments on: Hasselblad H4D-40 Camera Unveiled

By: Hasselblad H4D-31 Makes Medium Format Affordable for Poorer Rich Photogs

Hasselblad H4D-31 Makes Medium Format Affordable for Poorer Rich Photogs — Wed, 22 Sep 2010 20:05:43 +0000

[...] this year when Hasselblad announced the H4D-40, we found it interesting that Hasselblad claimed to be trying to reach a younger generation of [...]

By: jan

jan — Sun, 07 Mar 2010 10:08:15 +0000

people buy Leica M9's and lenses, Canon 1D's and 5D's with lenses… I have no idea who can afford those! So it's not a stretch for me to believe a young photographer or pro will buy one.
FWIW: These guys don't come here for market research prior to producing a camera like this.

By: MAIS MEGAPIXELS OU MAIS FILME? « Blogário de fotos

MAIS MEGAPIXELS OU MAIS FILME? « Blogário de fotos — Sat, 06 Feb 2010 03:16:26 +0000

[...] MEGAPIXELS OU MAIS FILME? By Rosário essa semana eu estava lendo no petapixel uma notícia de que hasselblad estava lançando a h4d40, de 40 megapix. depois de ler que o preço [...]

By: j

Fri, 05 Feb 2010 05:14:38 +0000

why does it look like something from the times of robocop?
(for that price, i'd choose film and hire a professional developer, much better than 20,000 just for the camera)

By: marc

marc — Fri, 05 Feb 2010 04:36:27 +0000

I would love to talk to Hasselblad's marketing dept and ask them what makes them think that $20k is an appropriate price point for “younger photographers”.

By: irene jones

irene jones — Fri, 05 Feb 2010 03:04:46 +0000

I'm still in my 20's (barely) and shot medium format, (film) in college at the turn of the century and I find this so sexy. I'm probably more turned on by the thought of holding this camera then I have been with my husband for weeks. Sorry hon, it's true. But since my studio doesn't pull down 6 figures yet, and he does, I'm going to stick with my nikons for the moment. For half the price I could get a Mamiya though….

By: artripoli

artripoli — Fri, 05 Feb 2010 02:56:22 +0000

If I had 20k to spend on camera gear… I don't think I'd jump for this. As much as I would love to make the jump to medium format photography, I think with 20k I'd be buying lighting equipment in bulk and a d3x or d3s or both, and a trip to somewhere fun.

By: brendunn

brendunn — Fri, 05 Feb 2010 02:53:03 +0000

There are probably not that many professional photographers with $20k to spare these days :-)
It would be interesting to know how many here use medium format on a regular basis. Would I buy a H4D-40 ? I think I would rather upgrade existing equipment that I do use regularly. Cheers all. Bren

By: Andrew Doran

Andrew Doran — Fri, 05 Feb 2010 02:38:15 +0000

Ah Hassy,

A state of the art camera announced with the standard old school mediocre studio shot on plexiglass. SO cutting edge! Come on guys, at least make a little effort.

By: Stageshotz

Stageshotz — Fri, 05 Feb 2010 02:37:30 +0000

drooling over this camera